Send It! Description: To play hard without fear of potential emotional or physical consequences.

Send It Sportswear was an idea that came about shortly after face planting on a wakeboard jump in Lake Nacimiento, Ca.  It is amazing the things you think of when you are half conscious and face down in the water.  Send It! Is a term used when one of our crew decides to go for a trick or jump with zero regard for personal safety.  We do not advocate for hurting oneself, we do love living BIG!  SEND IT!

We have all seen that family member, friend, team or teammate that always plays hard and goes for it.